Education application
2021

Supply Chain | Logistics | B2B E-commerce
2019

Identity Design / Illustration / Packaging.

This was a classroom project in which we decided to change how candy assortments are packaged.

We wanted to focus on the visual experience and make it exciting for children.

Since candy makes adults feel like children as well, we aimed at making the packaging reflect the whimsical, colourful aspects of candy. 

This was a project that I did in collaboration with Zena Marie Corda ( Product designer )

Duration : 3 weeks.

UI/UX : Information architecture. wireframes, identity design.

Theraplay is a concept physiotherapy clinic that involves immersive gameplay using Kinect technology. Our pitch is to have Theraplay centres around the country, within established hospitals.

The patient plays games designed specifically for the injury suffered, by using gestures that are exercises for healing the suffered injury.

This interface helps patients to make appointments, track their progress and refer to home exercises as suggested by a therapist. Through multiplayer gaming, Theraplay ensures speedy recovery and an interactive healing experience

Designers : Avishya Shetty and Natasha Kedia.

Branding

This was a project that I worked on during my internship at Impprintz Graphic Design studio. (June-July 2015)

The brief was to design an identity for an area in Maharashtra that was selling plots for holiday homes. These houses would be built, and surrounded by acres of rich, diverse flora.

The identity had to be detailed and represent how luxury homes would meet nature.

This is a work in progress and will be updated as soon as the project goes live.

Branding.

A hypothetical film production company that makes adaptations of books by Indian Authors. The aim is to encourage Indian audiences to appreciate indie movies and in turn, appreciate Indian authors.

There is a higher aim to this hypothetical concept which is discovering talent hidden within the country. Our current generation lives a hectic and busy life, and people who love to read don't get enough time. This leads to a lot of famous authors going unnoticed.

It's an idealistic concept which works on a philosophy of two mediums helping each other. The movie, promotes the book on which it is based.

Hence, the company is named Meta !

Duration : 4 weeks.

Print Design / Editorial design

A classroom project in which we had to pick a category and design a brochure accordingly. I chose the category , food, and designed an illustrated guide for children.

Children can be picky about what they eat , and they create quite a fuss when their parents want them to try new things. 

This is a brochure designed for such picky young children. It aims at encouraging them to become experimental with their food and transition into food enthusiasts from a tender age.

It's an illustrated guide which hopes to fascinate them and expose them to food from different parts of the World.

Duration : 1 week.

Social Impact / Communication campaign

Editorial Design / Packaging

'Celebrate the Date 'is a hypothetical communication campaign which aims at changing the mindset of young girls towards menstruation. It targets young girls at an early age and gives them a positive association to it.

This was a project that I worked on during my second year at MIT, Institute of Design. It required us to tackle a social issue and counter it with valid design deliverables.

Design Problem solving / Packaging / Editorial Design / Communication Campaign

Duration : 4 weeks.